Gibson is extremely proud to announce an exclusive partnership with world famous guitar instructor Arlen Roth. Beginning Thursday, July 17, guitarists everywhere can visit Gibson.com for Roth’s free, firsthand instruction on the complete spectrum of guitar playing. A new online video lesson from Roth will become available each day, with every musical genre represented—rock, metal, blues, jazz, country, and alternative, among others. A music lesson pioneer, Roth is the quintessential guitarist. An accomplished and brilliant musician—and one of the very few who can honestly say he’s “done it all”—Roth has, over the course of his celebrated 35-year career, become the leading authority on all things guitar. Continuing to build on his tremendous musical legacy, Roth’s daily supply of music lessons on Gibson.com will be the most comprehensive lesson catalog available anywhere. And it’s all coming from the man who put music instruction on the map nearly 30 years ago.

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